Creative Concept

Art Direction

Gustav Stockman

Jacob Landahl

Emelinn Heikkinen

Ella Masus

Laurens van Tour

Visual Communication


Web Design

Laurens van Tour

Gustav Stockman

Look Book Production

Jacob Landahl

Ella Masus

Emelinn Heikkinen


Beata Cervin


Toussaint, Nisch Management

Emma B, Mikas

Keyla R, Mikas

Hair and Make Up

Mia Wahlström


BT Studio, Stefan Karlström


Brandfactory, Stockholm 2018

Fashion Department

Program Director

Pär Engsheden

Course Director

Göran Sundberg


Maria Ben Saad

Martin Bergström

Ulrika Elovsson

Christian Lippich

Lisbeth Stålborg

Visiting Tutors

Annika Berner

Margareta van den Bosch

Kumi Edström Kawaji

Svitlana Kovalenko

Manush Mirzakhanjan

Tippan Nordén

Marie-Louise Nordin

Karin Smeds

Susanna Strömquist

Ninha Svensson

Charlott Vasberg

Special Thanks

Pär Berglund

Jonas Clason

Lee Cotter

Karin & Makoto Horisaki

Anna-Karin Karlsson

Märta Mattsson

Kicki Olivensjö

Maj-La Pizzelli

Visual Communication

Program Director

Samira Bouabana

Course Director

Stefania Malmsten


Peter Ström

Jonas Johansson

Visiting Tutors

Maria Ben Saad

Philip Warkander

Jenny Källman

The Fashion Show

Show Coordinator

Marika Hanson

Model Agencies



Le Management

Slash.ten Models

Nisch Management


Ingrid Kempe



Make Up

Lilly Ahlqvist

Linda Florin

Sara Fröjd

Josephine Golan

Åsa Aldén-Hegewald

Jennifer Kallin

Rebecka Madera

Linda Stenbacka

Josefine Vesterlund

Special Thanks

Bröd & Salt

Depend Cosmetics

Grand Hôtel


PAP Studio

Red Bull


Special Thanks

Bångska våningen

Skånska Spritfabriken

Nya Carnegiebryggeriet

Stockholms Bränneri

Richard Juhlin


Fentimans DryckSTHLM


Director of External Relations

Annika Berner


Sofia Hulting

PHOTOGRAPHY: Johan Andrén, ART DIRECTION: Adam Nyström, Johanna Sterling, Tor Westerlund
MODELS: Ester (Stockholmsgruppen), Philip Widberg, MUA: Johanna Nomiey, THANKS: Droemstudio, The Plant
Fashion Students
Felicia Halén Fredell

Just keep in mind that everything that looks intact and clean is all lies, but then again, there could be endless reasons for lying. Remember that we can only control so many parts of our person, but external factors will lift internal factors to the surface. Our character will dress our clothes. Recall, for the truth is written in our faces and on our bodies. Character is a curse that is some kind of truth, realer than all of our choices that of which we are aware.

Special thanks to

Märta Mattsson

Robert Jonsson
Bad Boy

Bad Boy is a fashion collection and a way of dealing with one’s anxieties. Fear of revealing, one’s vulnerability, fear of the unknown and fear of not being enough of a “man”. This is the result of a childhood in which, from a very early age, one has learnt that boys don’t cry when anyone is watching.
My point of departure is the version of manliness fabricated by Hollywood, as portrayed by Marlon Brando wearing a white T-shirt, leather jacket and blue jeans. This is a uniform that, for a long time, came to represent an ideal that I tried to live up to, but that I now want to demolish.

Special thanks to

Katarina Östberg

Märta Mattsson

Communication Students

Starting with archive material we have created visual images that contrast with portraits and which form new stories. Together the compositions reflect the various, highly subjective, fears.

click to show

click to show



Art direction

Tor Westerlund, Johanna Sterling, Adam Nyström


Johan Andrén


Ester, Stockholmsgruppen

Philip Widberg

Make Up

Johanna Nomiey

Special Thanks

Droem Studio

The Plant